{"id":10173,"date":"2022-04-13T11:22:43","date_gmt":"2022-04-13T18:22:43","guid":{"rendered":"https:\/\/beccajeanphotography.com\/?p=10173"},"modified":"2023-01-01T16:23:09","modified_gmt":"2023-01-02T00:23:09","slug":"how-to-wow-your-photography-clients-by-writing-excellent-emails","status":"publish","type":"post","link":"https:\/\/beccajeanphotography.com\/how-to-wow-your-photography-clients-by-writing-excellent-emails\/","title":{"rendered":"How to “Wow” your photography clients by writing excellent emails"},"content":{"rendered":"\n

I’ve got some great tips for you today that will help with your email communication when you are writing to your photography clients<\/a> and potential clients.\u00a0<\/p>\n\n\n\n

\"family<\/figure>\n\n\n\n

Tip #1: Write Fun Email Subjects <\/h2>\n\n\n\n

I’ll start this tip with an example. I used to send out emails to my clients with boring subject lines. And it’s fine, people would still open them. But THEN I started experimenting with different subjects and I got such great responses back! The subject lines start the tone of the email you are sending, so if you want to create a fun and upbeat environment for your clients, then make the subject fun and upbeat! If you want to create a calm and caring environment, write a subject line that reflects that vibe.<\/p>\n\n\n\n

Next time you go to write an email to a photography client, instead of writing boring subject lines\u2026 what if you made them fun? This is especially useful for that initial email you send after someone inquires about a session with you. <\/p>\n\n\n\n

Which email do you think they are more likely to open? <\/p>\n\n\n\n

Family Photography Info<\/em> 
or one of these: 
Your new bestie and family photographer ????\u200d\u2640\ufe0f
It’s time for some fun family photos ???? ????
Get ready for the best family photos ever! ???? <\/em><\/p>\n\n\n\n

Yes, all of my subject lines are fun because that’s me and that’s the vibe I want to create in my photography business. If that’s not you then don’t use these examples, think of your own that have your personality in them \ud83d\ude42<\/p>\n\n\n\n

Sit down and try coming up with as many subject lines as you can think of for a few of the emails you send out. Some of your emails can still be generic, but I usually focus on the inquiry email, and also the booking email I send out that has the button for them to book their session, sign the contract, and pay the retainer. Because those are the two emails they are reading before they commit to booking their photo session.<\/p>\n\n\n\n

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Tip #2: Be Professional AND Friendly When Writing Emails<\/h2>\n\n\n\n

Write your emails in a way that sounds professional, but is also friendly and has your personality in there, too. If you are a fun type of person, then make your emails sound fun! Just make sure that you are keeping a nice balance between professional and fun. Always use proper punctuation and spelling (none of this \u201cu\u201d instead of \u201cyou\u201d stuff). You want people to respect you as well as like you. <\/p>\n\n\n\n

This goes for all the communication you have with your clients. Even if you are texting with them, don’t fall into your regular texting patterns of abbreviating words and writing short messages that might get misinterpreted. <\/p>\n\n\n\n

Before you send anything, read it over and think about it from different perspectives. Ask yourself these questions:<\/p>\n\n\n\n