One of the keys to creating a successful family photography business is to have a professional-looking website. Your website is often the first point of contact that potential clients have with your business, so you want to make a good impression. Your website should be easy to navigate, visually appealing, and informative. It should clearly communicate your services, pricing, and policies, as well as showcase your portfolio of images. By having a professional and polished website, you can provide potential clients with the information they need to make an informed decision about booking a session with you.
Your website shows you are credible
A professional website can help to establish your credibility as a family photographer. By presenting yourself in a professional manner online, you can demonstrate to potential clients that you are a reputable and trustworthy photographer. This can help to build trust and confidence, which are essential for attracting and retaining clients. I know that when I'm searching for a family photographer for my own family, I always look at their website to see all the important info.
Use your website to show how you're different from other family photographers
Having a great website can help to set you apart from other family photographers in your area. By showcasing your unique style and approach, you can stand out and attract clients who are looking for a photographer who can capture their family's unique personality and spirit in the way that only you can. Think about what makes you different and be sure to talk about that on your main page!
Your website will showcase your best work
Your website is the best place for potential clients to see your portfolio. Rather than scrolling through tiny thumbnails on your Instagram, they can see a beautiful and curated selection of your work that is targeted to the type of photography that they are looking for. Only show the best photos on your website and you will attract people who want the type of photography that you want to do.
Having a website is great for SEO!
You know when you are looking for something and you search Google for it? People do that when looking for photographers A LOT and the best way to start showing up for these kinds of searches is to have a great website. Social media can only do so much to bring you clients (and for some, it doesn't do much at all) and it takes a ton of constant work. If you create an amazing website with good SEO, the blog posts you create can last for years and years and still bring in clients. And if you're curious, I have a FloThemes WordPress theme (that's my affiliate link) for my own website and I absolutely love it.
So family photographers, have I convinced you that you need a website? Let me know your thoughts in the comments! And if you want a photography business that gives you more profit and more free time, get on my mailing list to be informed when my Family Photography Biz School gets released. Among other things, I'll be teaching the exact SEO strategies I used to grow my business, as well as showing you exactly how to set up and optimize each page of your website for success. Get on my mailing list so you don't miss the release, it will only be available for a short time!
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