What Should You Blog About as a Family Photographer?

For some reason, us photographers can talk about what we do all day long, but when it comes time to write a blog… we have no idea what to say. And on top of that, trying to decide what’s actually worth blogging about is tough, too. Should you write about recent sessions? Location tips? Family outfits? The answer is yes, but only if you’re doing it in a way that helps your future clients.

A good blog post doesn’t just fill space on your website. It answers real questions, builds trust, and shows people what it’s like to work with you. That doesn’t mean it has to be long or polished. It just needs to be useful.

This post will give you great ways to come up with blog topics, examples of what actually works, and a long list of blog ideas you can pull from anytime you’re stuck.

Why blogging still works

Blogging helps people find you through search engines (like Google), it builds trust with current and potential clients, and it makes you more prepared when people reach out with questions. You can answer once in a blog post and keep reusing that link.

Instead of repeating yourself in emails or DMs, you can say, “I actually wrote a blog post about that,” and send it along. That makes you look professional and saves you tons of time.

And while it’s great when your blog post shows up in search results, not everything needs to be optimized for SEO. It’s totally fine to mix in posts that are just helpful, personal, or fun to read. Some posts are for Google, and some are for connection… both matter.

How to know if a blog post is worth writing

If it answers a question a client has asked, it’s worth writing. You don’t need a fancy content strategy if you don’t have time for that. You just need to pay attention to what people are already asking you.

Here are a few real examples:

• “Can we bring our dog to the session?” (I get asked this a lot so I wrote a blog post with tips and I just send that. This has saved me writing SO many detailed emails)
• “What should we wear?” (You should probably be telling them this before they even ask you)
• “What if my toddler doesn’t cooperate?” (Super common fear, so calm their worries ahead of time)

You already answer these questions anyway. Write each one into a blog post and let it do the work for you.

Where to look for blog ideas

You don’t have to guess. Just look at what your people are already saying and asking.

Look in:

• Emails and DMs from clients
• Your contact form submissions
• Conversations during sessions
• Local mom groups on Facebook or questions from moms on Reddit
• Questions asked in photography Facebook groups
• Comments on your posts

Keep a note on your phone so you can jot ideas down the moment they come up. It doesn’t have to be organized. You just need to have a place to collect them.

A big list of blog topic ideas for family photographers

Keep this bookmarked. Whenever you’re stuck, pick one and go.

Client education

• What to wear for your family session (with examples)
• What to bring to your session
• What happens after your photos are taken
• What to do if your kids are shy during photos
• Can we include grandparents or pets?

Inspiration-based topics

• Fall family photo locations in [your city]
• Why this mountain location works so well for active toddlers
• How we styled a recent family session from start to finish
• Creative family photo ideas for spring
• What in-home photo sessions look like

Connection-building posts

• Why I don’t want you to tell your kids to say “cheese!”
• My favorite location to shoot and why I keep going back
• What it’s like being in front of the camera (from a photographer’s perspective)
• The session that reminded me why I do this work

Tip-based posts

• 7 tips for stress-free family photos
• What to wear for fall family photos (and what not to wear)
• How to prepare your kids for a sunset session
• Tips for choosing your session location
• How I help you with styling (plus visual examples)

Blogging doesn’t have to be complicated

Start with one post and make it helpful. Keep it simple and don’t stress about sounding like a writer, just talk to your readers like you would during a real conversation.

Blogging is a tool. Use it to make your client’s experience smoother, and to make your job easier. And next time someone asks if they can bring their dog, you’ll have the answer ready with one link.

If blogging feels time-consuming or you never know where to start, grab my free 30-Minute Blog Post Plan below!