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How to “Wow” your photography clients by writing excellent emails

I’ve got some great tips for you today that will help with your email communication when you are writing to your photography clients and potential clients. 

family photography collage for blog about what emails to send to clients

Tip #1: Write Fun Email Subjects 

I’ll start this tip with an example. I used to send out emails to my clients with boring subject lines. And it’s fine, people would still open them. But THEN I started experimenting with different subjects and I got such great responses back! The subject lines start the tone of the email you are sending, so if you want to create a fun and upbeat environment for your clients, then make the subject fun and upbeat! If you want to create a calm and caring environment, write a subject line that reflects that vibe.

Next time you go to write an email to a photography client, instead of writing boring subject lines… what if you made them fun? This is especially useful for that initial email you send after someone inquires about a session with you.

Which email do you think they are more likely to open? 

Family Photography Info 
or one of these: 
Your new bestie and family photographer 👯‍♀️
It’s time for some fun family photos 🥰 🎉
Get ready for the best family photos ever! 🥳 

Yes, all of my subject lines are fun because that’s me and that’s the vibe I want to create in my photography business. If that’s not you then don’t use these examples, think of your own that have your personality in them 🙂

Sit down and try coming up with as many subject lines as you can think of for a few of the emails you send out. Some of your emails can still be generic, but I usually focus on the inquiry email, and also the booking email I send out that has the button for them to book their session, sign the contract, and pay the retainer. Because those are the two emails they are reading before they commit to booking their photo session.

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Tip #2: Be Professional AND Friendly When Writing Emails

Write your emails in a way that sounds professional, but is also friendly and has your personality in there, too. If you are a fun type of person, then make your emails sound fun! Just make sure that you are keeping a nice balance between professional and fun. Always use proper punctuation and spelling (none of this “u” instead of “you” stuff). You want people to respect you as well as like you.

This goes for all the communication you have with your clients. Even if you are texting with them, don’t fall into your regular texting patterns of abbreviating words and writing short messages that might get misinterpreted.

Before you send anything, read it over and think about it from different perspectives. Ask yourself these questions:

  • Does this get the point across in a professional, yet friendly way?
  • Could this be misinterpreted?
  • Do my punctuation and grammar look correct?
  • Have I added some of my personality in here if it’s appropriate for the email?

When you are satisfied with what you have written after thinking about these things, that’s the time to send it off.

Tip #3: Write the facts, then add the personality

A lot of times when I write an email in response to a client’s question, I will start off by stating the facts and answering their question, and sometimes it may come off as sounding too abrupt. So after I write the response, I will go back and add something personal to the beginning.

For example, I once crafted a response to an email asking for a family session as a gift for her mom that started with, “I’m available on the 10th or 11th of that month, which works best for you?”

But then I went back in and reworded it to say, “What a sweet gift! Yes, I could totally do that on either the 10th or 11th! Let me know which works best for your family and I will get you set up with your contract and invoice for the retainer.”

Which email would you rather get? I think I know the answer 🙂

Collage of family photos in beautiful locations

Want the hard work done for you?

Hopefully, this has helped you see how to write emails to your photography clients in a way that will serve your business well. But if you don’t want to do the writing yourself or you aren’t sure what to say, I have done all the hard work for you! You can grab my email templates for lifestyle family photographers and have those main emails that you send to every client done for you!

If you enjoyed this blog, follow me on Instagram, and be sure to follow my stories for more tips like these!

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