WHAT TO WEAR
One of the most important things you need to think about when it comes to your photo session is what to wear. It's not easy, and I know it can be stressful, so here are my tips for selecting the right outfits.
First, you need to decide what kind of feel you are going for. If you are wanting light and airy, choose clothing that is neutral and light toned. Colors that would look great for this are cream, white, beige, gray, muted pinks, coral, rose, and light blues. If you are looking for a more bright and fun look, try having everyone wear complimenting or contrasting colors. Another idea would be to choose a couple pops of color, but keep the rest neutral.
When you are deciding on your clothing, you want to coordinate, but not match. So I wouldn't recommend just saying "We're doing blue," and then going out and getting tons of the same colored shirts for everyone. Get a textured shirt in light blue, a gray shirt for another, a floral dress with gray, cream and blue for another person, etc. See where I am going with this? The goal is to coordinate, but not match. Change up textures and prints. Stay away from large logos, cartoon characters, large prints, or words on your clothing, as it detracts from the main subject of the photo: you!
Choose well-fitting clothing and something that you feel comfortable in. Stick to a certain style for everyone. If one person is going to wear casual, beachy clothing, everyone needs to. I would suggest starting with mom's clothing first, then build the kid's outfits off of that, and then find something for dad that coordinates last.
Don't forget to coordinate shoes! This is usually the thing most people forget about, and it really makes a difference. Stay away from athletic shoes. Wear shoes that go with the style you are wearing.
I know that was a lot of info to throw at you, but if you need ideas, please check out my Pinterest board for inspiration: What To Wear